Albetta is a family business started by a lovely British woman, Annabel, in 1998, when she was looking for clothes for her two toddlers in Saigon, Vietnam. Inspired by Vietnamese handcraft skills like macrame and crochet, she decided to make her own layette collection for the UK gift market. Twenty years later, the Albetta collection has expanded to daywear, toys, and accessories and is sold in top retail outlets around the world.
Annabel and Dana met in 2013…they shared lunch together for hours in NYC and decided to partner. Dana has been the exclusive distributor of Albetta for North America for over seven years. Dana and her team have placed the line in such select accounts as Bergdorf Goodman, Anthropologie, and almost 1,000 specialty stores and boutiques nationwide. Annabel and her team collaborate with Dana on trends, designs, colors, fabrics, etc.
Dana and her team run all facets for the Albetta collection through EFL Kids based in NY... sales, marketing, social media, product placement, shipping, customer service, etc.