It all started over 45 years ago when Elizabeth and William decided to leave their corporate jobs to fill in a gap in the children market. Providing to retail stores resources of beautiful high quality children’s apparel.
The Will’beth name was created combining the two names William and Elizabeth, the logo was designed by a Colombian artist Marcolfo Obregon, who also did the art work for the Will’beth labels.
Will’beth is a family business now operated by the second generation Al and Adriana.
Since then the brand has grown to be a favorite among the children apparel brands across and outside the U.S. Their main focus is to provide excellent customer service and high quality garments for years to come!